Market Updates

NutraCea Signs Agreement With Nussentials

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By: Sean Moloughney

Editor, Nutraceuticals World

NutraCea, El Dorado Hills, CA, has signed a licensing agreement with Nussentials, Inc., Houston, TX. The deal represents estimated revenues of $5 million over the course of the next two years. According to the agreement, NutraCea will provide Nussentials with six different products, which Nussentials will then market directly to consumers.

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